Mercado do Bem: Discussing the Impacts of Impulsive Consumption on Identity and Brand Language

Join stylist and strategic consultant Ju Zampini at Unibes Cultural for a lecture on conscious consumption and identity. Part of the Mercado do Bem program, this event explores how impulsive consumption impacts individual identity and brand language. Zampini will discuss styling as a tool for self-expression, intentional design, and the emotional sustainability of fashion, connecting branding with personal style. The discussion aims to foster a more human, connected, and transformative creative economy.